Thoughts and insights on Innovation topics
The forever complex issue of idea management
You are certainly not the only one feeling overwhelmed in finding ways to better manage your ideation efforts. There is no miracle ideation platform that will replace good team efforts at the idea generation stage. There is no bulletproof process. Wouldn’t it be just...
Customer centricity in innovation: easy to grasp easy to do?
While no one would dispute the importance to take onboard customer needs, why is it that so many companies are still pushing offers that don’t satisfy their customer needs or don’t bring enough incremental sales or margins? We all understand that neglecting customer...
Stage Gate: playing safe is a risky game
Brilliant sketch article by Tom Fishburne. Most organisations can not live without a proper review process and yet, they often become a hurdle in itself. Why so? If Championing innovation means finding a way through, addressing risks without diluting what makes the...
The death of innovation crowdsourcing as we know it
Is it the end of the innovation crowdsourcing model as we know it or it’s true beginning? Just came across interesting article from Anthony Ferrier (read here the original) where the author successfully touched on important and often bottleneck of the innovation...
YO – Less is more
Muita gente (empreendedores, desenvolvedores) parece se perder em fazer o melhor app do mundo ao invés de pensar na melhor interação possível com o mínimo de funcionalidades disponíveis. Seria difícil de imaginar que um app com 1 funcionalidade seria adotado e...
THE NO. 1 REASON WHY BRAND EXTENSIONS FAIL
“Many big-name companies have had both successes and failures with brand extensions. And the No. 1 reason why some brand extensions fail is simple: they don’t bring enough meaningful value to the consumer." comments on Dominique Turpin ( Dean of IMD) posting ...
11 Ways Big Companies Undermine Innovation
Roberto Abramovich‘s insight: Short sweet read for INTRApreneurs and innovation directors / marketing. Why big companies struggle to keep up with start-ups? “in pursuing new strategies like open innovation, hackathons, corporate venture capital investing, or the “lean...
Parking Start-up failure: lessons learned
Roberto Abramovich‘s insight: A must read for entrepreneurs and intrapreneurs pushing innovation in more structured (larger) companies. It takes courage to push innovation but also it takes skills to succeed. “More than two years ago, I shut down HelloParking. We...
Volvo Trucks – The Epic Split with Van Damme – GREAT Product benefit Ad
See on Scoop.it – Innovation in Action Watch Jean-Claude Van Damme carry out his famous split between two reversing trucks. Roberto Abramovich‘s insight: Even the most rational product feature can be smartly portrayed in a good communication. This is one of the best...
Innovation value chain
Read on Scoop.it – Innovation in Action For Original article, check knowledge.insead.edu Roberto Abramovich‘s insight: The Value chain principle is being there for quite sometime as best practice in business management (yet often forgotten). I came accroos to this 6...