by Roberto Abramovich | Aug 31, 2017 | Business Innovation, Innovation Management
You are certainly not the only one feeling overwhelmed in finding ways to better manage your ideation efforts. There is no miracle ideation platform that will replace good team efforts at the idea generation stage. There is no bulletproof process. Wouldn’t it be just...
by Roberto Abramovich | Aug 21, 2017 | Business Innovation, customer centric
While no one would dispute the importance to take onboard customer needs, why is it that so many companies are still pushing offers that don’t satisfy their customer needs or don’t bring enough incremental sales or margins? We all understand that neglecting customer...
by Roberto Abramovich | Mar 11, 2015 | Business Innovation
Brilliant sketch article by Tom Fishburne. Most organisations can not live without a proper review process and yet, they often become a hurdle in itself. Why so? If Championing innovation means finding a way through, addressing risks without diluting what makes the...
by Roberto Abramovich | Nov 5, 2014 | Business Innovation
Is it the end of the innovation crowdsourcing model as we know it or it’s true beginning? Just came across interesting article from Anthony Ferrier (read here the original) where the author successfully touched on important and often bottleneck of the innovation...
by Roberto Abramovich | Jul 28, 2014 | Business Innovation, Communication, Technology
Muita gente (empreendedores, desenvolvedores) parece se perder em fazer o melhor app do mundo ao invés de pensar na melhor interação possível com o mínimo de funcionalidades disponíveis. Seria difícil de imaginar que um app com 1 funcionalidade seria adotado e...
by Roberto Abramovich | Apr 4, 2014 | Business Innovation, Communication
“Many big-name companies have had both successes and failures with brand extensions. And the No. 1 reason why some brand extensions fail is simple: they don’t bring enough meaningful value to the consumer.” comments on Dominique Turpin ( Dean of IMD) posting...
