by Roberto Abramovich | Aug 31, 2020 | Business Innovation, Innovation Management
You are certainly not the only one feeling overwhelmed in finding ways to better manage your ideation efforts. There is no miracle ideation platform that will replace good team efforts at the idea generation stage. There is no bulletproof process. Wouldn’t it be just...
by Roberto Abramovich | Aug 21, 2020 | Business Innovation, customer centric
While no one would dispute the importance to take onboard customer needs, why is it that so many companies are still pushing offers that don’t satisfy their customer needs or don’t bring enough incremental sales or margins? We all understand that neglecting customer...
