by Roberto Abramovich | Jul 28, 2019 | Business Innovation, Communication, Technology
Muita gente (empreendedores, desenvolvedores) parece se perder em fazer o melhor app do mundo ao invés de pensar na melhor interação possível com o mínimo de funcionalidades disponíveis. Seria difícil de imaginar que um app com 1 funcionalidade seria adotado e...
by Roberto Abramovich | Dec 19, 2018 | Business Innovation, Communication
See on Scoop.it – Innovation in Action Watch Jean-Claude Van Damme carry out his famous split between two reversing trucks. Roberto Abramovich‘s insight: Even the most rational product feature can be smartly portrayed in a good communication. This is one of the best...
by Roberto Abramovich | Apr 4, 2018 | Business Innovation, Communication
“Many big-name companies have had both successes and failures with brand extensions. And the No. 1 reason why some brand extensions fail is simple: they don’t bring enough meaningful value to the consumer.” comments on Dominique Turpin ( Dean of IMD) posting...
