You are certainly not the only one feeling overwhelmed in finding ways to better manage your ideation efforts. There is no miracle ideation platform that will replace good team efforts at the idea generation stage. There is no bulletproof process. Wouldn’t it be just...
Why is it that so many companies are still pushing offers that don’t satisfy their customer needs or don’t bring enough incremental sales or margins? While no one would dispute importance to take onboard customer needs, why is it so hard to truly be customer centric?...
While no one would dispute the importance to take onboard customer needs, why is it that so many companies are still pushing offers that don’t satisfy their customer needs or don’t bring enough incremental sales or margins? We all understand that neglecting customer...
Is it the end of the innovation crowdsourcing model as we know it or it’s true beginning? Just came across interesting article from Anthony Ferrier (read here the original) where the author successfully touched on important and often bottleneck of the innovation...
Muita gente (empreendedores, desenvolvedores) parece se perder em fazer o melhor app do mundo ao invés de pensar na melhor interação possível com o mínimo de funcionalidades disponíveis. Seria difícil de imaginar que um app com 1 funcionalidade seria adotado e...
