Short sweet read for INTRApreneurs and innovation directors / marketing.
Why big companies struggle to keep up with start-ups?
“in pursuing new strategies like open innovation, hackathons, corporate venture capital investing, or the “lean startup” methodology, the hulking mass of corporate culture and structure can get in the way. It’s like heading to the jungle to hunt for El Dorado in an overstuffed Winnebago”
See full article on blogs.hbr.org