by Roberto Abramovich | Aug 28, 2017 | Business development, Business Innovation, Communication, customer centric, Innovation Management, Technology
s too much up-front investigation ever too much? Predicting the behavior of a future launch is the secret sauce of most businesses, yet it is far from being a precise science. In this quest, how much up-front investigation you do and how long you keep spinning the...
by Roberto Abramovich | Aug 27, 2017 | Business development, Business Innovation, Communication, customer centric, Innovation Management, Technology
The current recessive environment in Europe has its own advantages. It has been a true test of organizations’ capabilities often revealing otherwise hidden inefficiencies. The tough situation forces them to reevaluate what they are doing and be more innovative. Yet...
by Roberto Abramovich | Jul 28, 2017 | Business development, Business Innovation, Communication, customer centric, Innovation Management, Technology
How to successfully value the market potential of a new blue-sky invention. When an innovation creates a new need and establishes a new paradigm in terms of a product or solution, the challenge is to visualize the potential of such a blue-sky invention and an even...
by Roberto Abramovich | Feb 11, 2014 | Business development, Business Innovation, Communication, customer centric, Innovation Management, Technology
Roberto Abramovich‘s insight: Short sweet read for INTRApreneurs and innovation directors / marketing. Why big companies struggle to keep up with start-ups? “in pursuing new strategies like open innovation, hackathons, corporate venture capital investing, or the “lean...