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So you are convinced your customers are at the heart of your innovation path?

So you are convinced your customers are at the heart of your innovation path?

by Admin | Aug 25, 2020 | Business development, Business Innovation, Communication, customer centric, Innovation Management, Technology

Why is it that so many companies are still pushing offers that don’t satisfy their customer needs or don’t bring enough incremental sales or margins?  While no one would dispute importance to take onboard customer needs, why is it so hard to truly be customer centric?...
Customer centricity in innovation: easy to grasp easy to do?

Customer centricity in innovation: easy to grasp easy to do?

by Admin | Aug 21, 2020 | Business development, Business Innovation, Communication, customer centric, Innovation Management, Technology

While no one would dispute the importance to take onboard customer needs, why is it that so many companies are still pushing offers that don’t satisfy their customer needs or don’t bring enough incremental sales or margins? We all understand that neglecting customer...

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